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Engineering Team — August 06, 2025

Prototyping AI Features: When to Fake It, When to Build It for Real

(01) Prototyping AI Features: When to Fake It, When to Build It for Real

A technical guide on rapid prototyping AI-driven features—balancing realism, speed, and feasibility to validate ideas before investing in full-scale models.

Engineering Team — August 05, 2025

Sketch → Store in 90 Days: A Senior-Only Roadmap for Mobile Launch

(02) Sketch → Store in 90 Days: A Senior-Only Roadmap for Mobile Launch

A battle-tested four-phase plan to go from concept sketches to App Store approval in 90 days—with senior engineers and designers only.

Engineering Team — August 04, 2025

Serverless vs. Containers: Choosing What Actually Scales Your SaaS

(03) Serverless vs. Containers: Choosing What Actually Scales Your SaaS

A technical comparison of serverless functions and containerized services—covering performance, cost, and operational trade-offs for B2B SaaS at scale.

Engineering Team — August 01, 2025

Remote Sprints, Real Results: How a Distributed Squad Ships Every Single Week

(04) Remote Sprints, Real Results: How a Distributed Squad Ships Every Single Week

An actionable guide to running efficient weekly sprints with remote engineering and design teams—covering tools, workflows, and real-world outcomes.

Engineering Team — August 01, 2025

AI Agents, Minus the Hype — A Production-Grade Playbook

(05) AI Agents, Minus the Hype — A Production-Grade Playbook

How to architect, deploy, and monitor resilient LLM-powered automations for B2B SaaS, with reference diagrams, latency budgets, and anonymized benchmark data.

Engineering Team — August 01, 2025

Code Reviews That Don’t Hurt: A Senior-Only Playbook for Cleaner, Kinder Commits

(06) Code Reviews That Don’t Hurt: A Senior-Only Playbook for Cleaner, Kinder Commits

A comprehensive guide to structuring code reviews that balance quality, empathy, and speed—tailored for senior engineering teams.

Engineering Team — August 01, 2025

Design Systems That Survive v10: Keeping UI consistent as you scale

(07) Design Systems That Survive v10: Keeping UI consistent as you scale

A technical blueprint to architect, version, and govern a resilient design system through ten product rewrites and domain pivots.

Engineering Team — August 01, 2025

UX Metrics That Matter: Ditching Vanity Numbers for Signals That Move the Needle

(08) UX Metrics That Matter: Ditching Vanity Numbers for Signals That Move the Needle

A technical deep dive into UX metrics that correlate with retention, engagement, and revenue—plus implementation guidelines.

Engineering Team — August 01, 2025

Accessibility-First, Always: Building Products Everyone Can Use—Without the Bloat

(09) Accessibility-First, Always: Building Products Everyone Can Use—Without the Bloat

A technical guide to architecting performant, accessible web and mobile apps—leveraging modern standards, automation, and lightweight frameworks.

Kundan Singh — February 02, 2025

0.3-Second TTI: Why ultra-fast web apps win users (and revenue)

(010) 0.3-Second TTI: Why ultra-fast web apps win users (and revenue)

How shaving milliseconds off Time to Interactive drives engagement, conversions, and bottom-line growth. Engineering patterns, measurement tactics, and business math—no fluff.

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Latest reflections

Prototyping AI Features: When to Fake It, When to Build It for Real

(0) Prototyping AI Features: When to Fake It, When to Build It for Real

Sketch → Store in 90 Days: A Senior-Only Roadmap for Mobile Launch

(0) Sketch → Store in 90 Days: A Senior-Only Roadmap for Mobile Launch

Serverless vs. Containers: Choosing What Actually Scales Your SaaS

(0) Serverless vs. Containers: Choosing What Actually Scales Your SaaS

Remote Sprints, Real Results: How a Distributed Squad Ships Every Single Week

(0) Remote Sprints, Real Results: How a Distributed Squad Ships Every Single Week