Speed without sacrifice.
A 90-day sprint structured around senior-only teams, clear milestones, and production-ready deliverables.

Table of Contents

1. Overview
2. Phase 1 – Discovery & Design
3. Phase 2 – Architecture & Core Features
4. Phase 3 – MVP Development & QA
5. Phase 4 – Store Submission & Monitoring
6. Conclusion

Overview

Launching a mobile app in 90 days demands ruthless prioritization, senior-only execution, and parallel workflows. This roadmap assumes:

• Team: 1 UX designer, 2 mobile engineers (iOS & Android), 1 backend engineer, 1 QA engineer, 1 product lead
• Cadence: Two-week sprints, daily standups, continuous integration
• Tech Stack: React Native / Swift & Kotlin, GraphQL API, Firebase / Supabase backend

gantt
    title 90-Day Mobile Launch Roadmap
    dateFormat  YYYY-MM-DD
    section Phase 1: Discovery & Design
    User Research           :done,    des1, 2025-05-01, 2w
    Wireframes & Flows      :done,    des2, after des1, 2w
    UI Prototypes           :done,    des3, after des2, 2w
    section Phase 2: Architecture & Core Features
    API Schema & Contracts  :active,  arch1, after des3, 2w
    Data Model & Offline UX :         arch2, after arch1, 2w
    Shared Components Lib   :         arch3, after arch2, 2w
    section Phase 3: MVP Development & QA
    Feature Implementation  :         mvp1,  after arch3, 4w
    End-to-End Testing      :         mvp2,  after mvp1, 2w
    Usability Testing       :         mvp3,  after mvp2, 2w
    section Phase 4: Store Submission & Monitoring
    App Store Prep          :         store1, after mvp3, 1w
    Beta Release & Feedback :         store2, after store1, 1w
    Final Submission        :         store3, after store2, 1w
    Monitoring & KPIs       :         store4, after store3, 2w

Phase 1 – Discovery & Design

1. User Research & Personas
   • Conduct 5–7 user interviews.
   • Define personas, pain points, key journeys.
2. Information Architecture & Flows
   • Map core flows in Miro or Figma.
   • Validate with stakeholders in a 30-min workshop.
3. High-Fidelity Prototypes
   • Use Figma Components and Variants.
   • Link interactions for rapid user feedback.

Deliverables: Research report, persona docs, click-through prototype.

Phase 2 – Architecture & Core Features

• API Contracts

  type User {
    id: ID!
    name: String!
    avatarUrl: String
  }
  type Query {
    currentUser: User
    feed(limit: Int!): [Post!]!
  }
  type Mutation {
    createPost(text: String!): Post!
  }

• Data Modeling & Caching
  • Define normalized GraphQL schema.
  • Implement offline sync with SQLite / AsyncStorage.
• Shared Component Library
  • Build design-token‐driven UI kit in React Native.
  • Publish as private NPM package with semantic versions.

Phase 3 – MVP Development & QA

1. Sprint Streams
   • Parallel iOS & Android feature sprints.
   • Backend tasks slotted in API stream.
2. Automated Testing
   • Unit tests with Jest / XCTest / Espresso.
   • End-to-end flows with Detox / Appium.
3. Usability Validation
   • Remote sessions via Lookback.io.
   • Capture heatmaps & time-on-task metrics.

Phase 4 – Store Submission & Monitoring

• App Store Requirements
  • Follow Apple’s Human Interface Guidelines.
  • Prepare metadata: screenshots, descriptions, keywords.
• Beta Distribution
  • Use TestFlight / Firebase App Distribution.
  • Collect crash logs via Sentry; user feedback via in-app survey.
• Monitoring & KPIs
  • Track crash-free users, DAU, retention curve.
  • Set alerts on crash regressor or performance regressions.

Conclusion

A senior-only, sprint-focused approach compresses mobile launch into 90 days without cutting corners. With clear phases, deliverables, and QA gates, you’ll ship a production-ready app—and get it into user hands fast.